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Back to School, a communications refresher
By Becca MacLean Big Sky Public Relations Account Manager As fall arrives, it offers an opportunity to reset. Children go back to school, projects kick off, new schedules ensue. It’s a perfect time to not only begin fresh and clarify personal matters, but also as public relations professionals, it’s a great time to brush up on communication practices. In our world, over communication is always key. Our top tips for revisiting communications tactics this fall are below. 1) Res


What is Public Involvement?
Public involvement refers to the direct actions taken to interface with key stakeholders and those affected by any client project. This...


The Rewards of Reading
Many of us find it hard to crack open a book in the midst of our busy day. In school, we operated as if a textbook would be tucked in our...
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