July 2016: The Event at Rebecca Farm

Challenge: In 2015, The Event at Rebecca Farm attracted approximately 10,000 spectators and competitors to the Flathead Valley, creating a local economic impact of more than $4 million dollars. However organizers of The Event recognized that local media coverage was lacking and they were missing opportunities to build a great name and new relationships in the local community.

Approach: In 2016, Rebecca Farm tapped Big Sky Public Relations to establish a public relations program that would reach and engage The Event's most important audiences. Big Sky Public Relations started by developing highly targeted messaging and then rolled out a series of campaigns delivered through media relations, social media, community relations and media buys. The outreach program significantly amplified local media coverage in the months leading up to The Event, developing a greater community awareness and engagement during The Event. 

 

Results: In 2016, Rebecca Farm tapped Big Sky Public Relations to establish a public relations program that would reach and engage The Event's most important audiences. Big Sky Public Relations started by developing highly targeted messaging and then rolled out a series of campaigns delivered through media relations, social media, community relations and media buys. The outreach program significantly amplified local media coverage in the months leading up to The Event, developing a greater community awareness and engagement during The Event. 

 

What our clients say: In 2016, Rebecca Farm tapped Big Sky Public Relations to establish a public relations program that would reach and engage The Event's most important audiences. Big Sky Public Relations started by developing highly targeted messaging and then rolled out a series of campaigns delivered through media relations, social media, community relations and media buys. The outreach program significantly amplified local media coverage in the months leading up to The Event, developing a greater community awareness and engagement during The Event. 

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Kalispell, MT 59901

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