TWELVESOUND & Computer Electronics Show 2025
Las Vegas, Nevada

Challenge: TWELVESOUND, a startup specializing in next-generation spatial audio technology, set out to showcase its innovation at the 2025 Consumer Electronics Show (CES) in Las Vegas. As an emerging company introducing complex, cutting-edge technology to a crowded and competitive market, TWELVESOUND needed to stand out among established audio brands while attracting attention from potential partners, investors, and media outlets. The challenge was to generate awareness, drive booth traffic, and secure meaningful product demonstration appointments that could lead to future collaborations.

Approach: Big Sky Public Relations (Big Sky PR) developed and executed a comprehensive outreach campaign to elevate TWELVESOUND’s visibility before and during CES. The team began with a press release distributed to more than 180 targeted reporters and industry stakeholders to establish early interest. Personalized outreach followed, including 196 direct messages to CES attendees to build product awareness and schedule live demonstrations, and 14 LinkedIn conversations with qualified industry professionals to create additional buzz.

 

During the event, Big Sky PR managed on-site coordination, stakeholder engagement, and live media demonstrations to ensure the exhibit was approachable and impactful. After CES, the team compiled detailed reporting on results, media coverage, and post-event engagement to measure success and inform future strategy.

Results: The campaign secured 35 in-person demo appointments with major industry leaders, including Ford Motors, Logitech, Roku, LG Electronics, Samsung, Google, SiriusXM, and Panasonic. TWELVESOUND also earned three nationwide media features, which boosted visibility and credibility within the consumer electronics industry and positioned the company as a serious innovator recognized by some of the most influential brands in the field.