This speaks directly to multi-party infrastructure projects where misalignment creates public confusion. By Becca MacLean Big Sky Public Relations Account Manager Coordinating multiple threads of communication across agencies, contractors, consultants, and members of the public can be highly complex. As a boutique, niche public relations firm, a vast majority of our work requires collaboration with multiple public agencies. Due to the nature of infrastructure, construction, a

By Becca MacLean Big Sky Public Relations Account Manager As 2026 begins, we encourage our readers to ensure that public agency projects or initiatives are designed to support effective public communication throughout the project's lifecycle. In my work, I treat public communication and educational outreach as part of the infrastructure of a public agency project, whether it be an engineering plan, development project, active construction, or funding effort. Infrastructure a