“People don’t understand what we do.” “Why does the media keep misquoting us?” “Why would they say that about us?” When it comes to marketing and public relations, brands of all sizes in every industry may face similar frustrations. With the right perspective in place, the questions posed above can help an organization take huge strides toward developing more effective communication. Organizations that pose these type of questions generally take one of two approaches: 1) “We

Time management is a funny thing. Often, those who appear most capable – the mega multitaskers – are juggling multiple cell phones, obsessively checking emails, attending every conference, or constantly engaging on Twitter. Unfortunately for these folks, looking busy or heck, even being busy doesn’t necessarily increase your prospects for long-term success. It’s productivity that bags the big results, long term. Productivity includes reliability, organization, ingenuity and c