WHY THE MEDIA KEEPS MISQUOTING YOU (AND WHAT YOU CAN DO ABOUT IT)
“People don’t understand what we do.” “Why does the media keep misquoting us?” “Why would they say that about us?” When it comes to marketing and public relations, brands of all sizes in every industry may face similar frustrations. With the right perspective in place, the questions posed above can help an organization take huge strides toward developing more effective communication. Organizations that pose these type of questions generally take one of two approaches: 1) “We